Sneakly is an all new iPhone application that helps users identify a pair of sneakers by taking a snapshot and giving them the option to buy online or locate nearby stores. Additional features include an archive list featuring “I want/own/will wait” and gives you live updates with the latest released sneakers so enthusiasts will never miss a new pair again.
To do so, I followed several processes:
On site interviews (understanding your audience)
What I ultimately discovered was the fact that design is a never-ending cycle of processes. It is constantly evolving in the face of changing consumer needs and demands, and as designers, we need to study and adapt our methods to accommodate.
Coming from a dual heritage, being a Cantonese-American, I conceived of this app as a way to transcribe my Chinese culture into the modern world. For me, I felt this app was the best way to convey and communicate a piece of my culture, in this case -- Cantonese slang, to show how I can spread and popularize this for new markets through great design and usability.
The aim of this project is to make Cantonese Slang accessible to Cantonese-Americans which have been largely unavailable in print and online sources. The app is about creating a space or identity to be comfortable in.
Still in progress....
Omni-channel experience concept for Billabong
Collaborated with the Mic team members to promote the next generation of impactful leaders, cultural influencers, and breakthrough innovators.
Visit Mic50 (please note that the font is broken)
One of my very first Photoshop explorations with a mix of both traditional and digital mediums. The graphic depicts 1980s: consumerism and pop culture.
Marriott wanted to appeal to Millennials.
Based on the user flows, the team constructed a process such that there was a minimal level of difficulty to get this project shipped with limited time. After all, the goal of this product is to attract millennials.